When you update your social media or website photos, update your photos on Google as well.
Include lots of pictures, at least 20 or more and update these regularly. Your profile photo is the most important, so choose and use your most interesting, high-quality photo (get feedback on the best one). For instance, add a photo of your company mission statement or your business purpose. This is an excellent way for potential guests to connect with you on a level just beyond features and benefits.
Pictures of your staff, your business family, and the purpose and meaning of your business. * Add pictures that can help your readers understand you. Our guests tell us we have the friendliest guidesĪccording to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps. Is there something unique that you do? What important aspects are your guests looking for? (i.e. You want to be talking directly to the readers you’re trying to attract.ĭ. Put yourself in your guests’ point of view, how do you want them to feel when they’re reading this profile? Happy? Safe? Relaxed? Thrilled? What issues can you alleviate for them? Have your answers to these questions? Then USE those words!Ĭ. What is your elevator pitch? Who do you help travelers with their needs? and how to you share your why you do and what you do.ī. Highlight some of your credentials that would instantly say to a traveler, “Hey, these guys know what they are doing!” For example: “Since 2001, we’ve served 1000’s of happy guests”, “Rated one of the top boutique hotels in…”, “Locally owned and operated helping 1000’s of happy travelers”Ī. Send the message of what you do clearly and quickly so they can make sure they landed on the right kind of business and services offered.įor example: “We run private bus tours in San Francisco” Note that this is for organic searches from your profile, not Google ads. Make every word count! In as short as 750-word description, you have to build trust and inspire – IMMEDIATELY. You can accomplish all of these three important objectives in your Tourism profile. Make it effortless to find you online and locate your business. Inspire your readers beyond just the generic features and benefits of your business by telling your story.ģ. Build trust fast with the travelers landing on and reading your profile.Ģ. How to Create Your Best Google My Business Descriptionġ.
0 kommentar(er)
